Ethnic Lush

ANKITA GUPTA

Founder & Creative Curator, EthnicLush

I started EthnicLush with a simple belief—to bring beautifully handcrafted jewellery from Jaipur artisans to modern women who appreciate timeless design. Every collection begins in our Jaipur workshop, where skilled artisans bring generations of craftsmanship to life. I work closely with them to curate jewellery that honours traditional techniques while feeling effortless for the modern woman. From Jaipur to our Bangalore studio, every piece is personally selected and every order is carefully checked before it reaches you. My hope is that when you wear EthnicLush, you don't just wear jewellery—you carry a piece of India's craftsmanship, thoughtfully reimagined for the modern woman.