About Us

Welcome to Ethniclush

At Ethniclush, we believe that jewellery is more than an adornment — it's a story, a celebration of heritage, and an expression of every woman's unique style. Our passion lies in creating pieces that honour timeless traditions while seamlessly fitting into the modern wardrobe, from intimate gatherings to grand celebrations.

Every Ethniclush piece begins as a vision of timeless elegance and is brought to life by the skilled hands of master artisans in Jaipur — known for centuries as the heart of India's royal jewellery craftsmanship. Their rich heritage is woven into every creation we make, blending age-old technique with exceptional attention to detail and quality.

At Ethniclush, we celebrate the beauty of both traditional and contemporary jewellery. Our collections range from elegant gemstone strings and versatile semi-precious stone necklaces to intricate Jadau Kundan and Meenakari creations inspired by India's rich royal heritage. Whether your style is minimal and modern or timeless and traditional, our jewellery is designed to complement every occasion — and every woman.

Each piece is thoughtfully handcrafted using carefully selected semi-precious gemstones and finished with premium 18K micro plating, offering the luxurious radiance of fine jewellery with lasting beauty. From delicate gemstone strands to statement bridal pieces, every design reflects our commitment to artistry, quality, and timeless elegance.

Ethniclush is a Bangalore-based brand creating handcrafted Indian jewellery with Jaipur artisans. Our range includes Kundan jewellery, Meenakari jewellery, pearl necklaces and gemstone necklaces, along with necklace sets, chokers and earrings for weddings, festivals and everyday wear.

Our jewellery is crafted in nickel-free brass with 18K gold plating and set with natural semi-precious stones, so it is kind to sensitive skin. Looking after it is simple — see our jewellery care guide. We also welcome custom orders and offer a home trial in Bangalore, and we ship worldwide.

• Rooted in Indian heritage
• Handcrafted with exceptional artistry
• Designed for both traditional and contemporary styling
• Made to help every woman feel elegant and extraordinary

Wear your heritage. Celebrate your individuality. Shine with Ethniclush.

Every piece we create carries a story — of craftsmanship, tradition, and the beauty of self-expression. Thank you for choosing Ethniclush and allowing us to become a part of your celebrations, your memories, and your story.